5 Ways to Give Personal Brand More Punch and Power (As Proven By Science)
Do you ever feel like the world is ignoring your brand?
Your product's quality is mighty fine.
You pour all your heart and soul into crafting quality — and correctly believe in providing value to people.
Yet, the world appears to deny you the attention you deserve. People seem to shove you into a corner and pretend you don't exist.
Fear starts to creep in that your brand is sinking without a trace.
It's frustrating, but listen:
You aren't the only one.
Nearly all personal brands struggle at some phase. The ones that succeed take the right move and learn how to stand out in a cut-throat competition.
Insiders understand that personal branding pays off in spades when done right.
If you aren't getting the desired results, it's time to read up on how to give more power and punch to your personal brand.
Let's dive in.
1. Craft Your Voice
Regardless of what you're doing, you can bet there are thousands of others out there who're doing the same thing. What will make you stand out stems down to crafting a unique voice for your brand.
Your brand's voice needs to be:
- Approachable
- Authentic
- Memorable
You need to resonate with your audience — echoing solutions to their deepest pain points + desires to develop brand credibility.
When credibility is part of your voice, you position yourself as your audience's friend.
After painting a clear picture of your brand in your audiences' minds, they'll feel comfortable doing business with you.
2. The Best Content Is King
A unique voice works, but not alone. You need to publicize that voice and deliver your original worth by designing content. Content enables you to display your craft and conveys what you stand for.
Your prospect market is searching for relevant content that can assist in answering their problems. Chances are, prospects will do business with you if they bump into valuable information from you.
A website is an excellent way to start branding through content. When you start sharing web content, post consistently and convey value with each post.
Optimize your site to rank on search engines (check this complete local SEO checklist).
You can design multiple content formats, such as:
- Infographics
- Videos
- eBooks
- Podcasts
The more you position yourself as a professional in your niche, the more you'll be seen as a thought leader.
3. Tag Yourself
People execute a hundred billion searches every month on Google. The world refers to Google for information.
Ranking your name on search engines is integral to personal branding. Search yourself on Google now. Do you like the result?
If the result isn't appealing, you should make some changes to position your brand so that people can readily identify you.
To create more power and punch, identify keywords you want people to relate to your brand and create content around it.
4. Build An Audience
Without an audience, there's no brand. However, many budding personal brand makers make the mistake of laboring to appeal to everyone.
When you try to appeal to everyone, you'll appear as if shouting to your audience rather than being the thought leader.
Instead of dividing your energy to appeal to everyone, focus on a niche and attract like-minded people interested in your offer.
Social media can be the starting point for developing your tribe. 1/3 of the world's population uses social media regularly. You need to create a rich profile on every social network and post content to attract the target audience.
5. Network Beyond Online
While social media can get you meaningful connections, the most beneficial connections, partnerships, and opportunities come from shaking hands and having good old-fashioned conversations with people.
Get off your computer and meet the real world to showcase your brand. Get involved in your community and industry by attending events, interviewing industry leaders, speaking engagements, and meeting people face to face.
Keep your business card handy and your elevator pitch ready. Continue to grow your network. With time, you'll build a reputation that gives your brand more power and punch.
In conferences and meetings, ask good questions regarding the subject matter. You can also amplify your personal brand by sharing your voice with influencers, journalists, and industry leaders.
Personal Branding Is More Important than Ever in the Modern World
No question — quality products and services create impact.
However, quality alone doesn't define personal branding. Quality alone doesn't guarantee sales. If no one knows your accomplishments, it'll be difficult for your hard work to pay.
You must do more.
You must craft a strong personal brand that's seamless with your business. That way, you'll create a powerful brand that turns customers' perceptions into profit.
If you don't define your brand, others will.
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